Friday, May 22, 2020

The Use of Sensory Imagery in The Rime of the Ancient...

In The Rime of the Ancient Mariner, Samuel Coleridge writes of a sailor bringing a tale to life as he speaks to a wedding guest. An ancient Mariner tells of his brutal journey through the Pacific Ocean to the South Pole. Coleridge suffers from loneliness, because of his lifelong need for love and livelihood; similarly, during the Mariner’s tale, his loneliness shows when he becomes alone at sea, because of the loss of his crew. Having a disastrous dependence to opium and laudanum, Coleridge, in partnership with Wordsworth, writes this complicated, difficult to understand, yet appealing poem, which becomes the first poem in the 1798 edition of Lyrical Ballads. The Mariner’s frame of mind flip-flops throughout the literary ballad, a†¦show more content†¦Originally aiming to land somewhere on the equator, the Mariner’s ship lands in the South Pole, because of a strong breeze from a storm-blast; the Mariner states in his tale that the wind is â€Å"tyrannou s and strong.† Though suffering a dreadful drought, the Mariner receives the blessing of the cool, wet rain as it pours down. As the Mariner takes in the rain, he begins to think of his crew, who are all dead. The drop of the shipmates, the cracking of ice, and the roaring of the wind all appeal to the sense of hearing, while the Mariner rants his tale. As the ancient Mariner’s crew a;; die, he fails to hear a groan as they drop one by one; however, the sailor hears the thump of the bodies as, separately, they collide with the deck of the ship. The ice cracks, growls, roars, and howls as the crew travel through it; Coleridge writes that the ice is â€Å"like noises in a swound.† †And soon I hear a roaring wind,† states the Mariner during his tale; Coleridge also writes that â€Å"the upper air burst into life,† which causes the crew to hear a strong breeze. Using the sense of feeling, Coleridge writes about the drop of the shipmates, the cracking of the ice, and the roaring of the wind. Using the senses of seeing, feeling, and hearing in The Rise of the Ancient Mariner, Samuel Coleridge demonstrates the use of many sensory details. The appearance of the Ancient Mariner, the Nightmare Life-inShow MoreRelatedAnalysis Of The Poem The Rime Of The Ancient Mariner 948 Words   |  4 Pagesthe Slave Trade†, presents an important reflection on the cruelty of the slave trade and appoints Christian values as a means towards redemption. Southey s poem seems to have been inspired by Samuel T Coleridge s â€Å"The Rime of the Ancient Mariner†, however, his focus in the poem shifts away from vivid imagery into a thought provoking tale of the Middle Passage. The poem focuses on two men. One man is called the Stranger and the other is named the Sailor. Southey utilizes capitalization in order toRead MoreHeavy Metal Music7270 Words   |  30 Pagesemployed in other forms of rock music. In live performance,  loudness—an onslaught of sound, in sociologist Deena Weinsteins description—is considered vital.  In his bookMetalheads, psychologist Jeffrey Arnett refers to heavy metal concerts as the sensory equivalent of war. Following the lead set by  Jimi Hendrix,  Cream  and  The Who, early heavy metal acts such as  Blue Cheer  set new benchmarks for volume. As Blue Cheers  Dick Peterson put it, All we knew was we wanted more power.A 1977 review of a

Saturday, May 9, 2020

Fashion Marketing - 1282 Words

Introduction: Topshop is a British chain of clothing stores that operates in more than 20 countries. It is part of the Arcadia Group, which also owns a number of other retail outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis. Topshop is one of the leading fashion stores on the high street market and is very popular amongst teenagers and the younger generation. Topshop has a very wide range of products which vary from dresses and footwear, to casual wear, jeans and tops. Topshop also has a range of underwear, beachwear, pajamas, handbags and accessories. Topshop’s range is mainly aimed at teenagers, students, and young people in their 20 s and early 30 s. The general style of clothes is highly fashionable,†¦show more content†¦Some of the groups of segmentation that Topshop might use are geographical, demographic, psychographic and behaviouristic segmentation (also known as consumer profile). There are different reasons that business need to segment their markets carefully, this is because customers vary, so creating various segments will provide customers with better solutions. It can bring better opportunities and growth for the business. The key thing that Topshop to do is find the variable, or variables that split the market into segments. There are two types of variables: †¢ Needs †¢ Profilers The need for segmenting a market is customer needs. To achieve this market research is needed. Profilers are measurable, discriptive customer characteristics like; age , gender, income etc. Geographical segmentation: †¢ Region of the country †¢ Urban or rural (location) Demographical segmentation †¢ Age, sex, family size †¢ Income, occupation, education †¢ Religion, race, nationality Psychographic segmentation †¢ Social class †¢ Lifestyle type †¢ Personality type Behavioural segmentation †¢ Product useage e.g light, medium, heavey users †¢ Brand loyalty: none, medium, high †¢ Type of user (occasionally, a lot.) (www.tutor2u.net/business/marketorientation) Buyer behaviour. An important part of the marketing process is to understand why a customer makes a purchase. The business will find it hard to respond to customers needs and wants without thisShow MoreRelatedMarketing And Advertising Of Fashion Marketing Essay1413 Words   |  6 PagesToday, marketing and advertising play a critical role in the fashion industry; they are various activities involved in building consumer relationships and stimulating consumer purchases by satisfying their needs. The primary goal of fashion marketing is evident: supplying the right merchandise, to the right customers, at the right time, in the right place. Often confused as marketing, Advertising is a subset of marketing; it is a single component of promotion in the marketing mix. The process ofRead MoreFashion Nova Marketing Strategy1958 Words   |  8 Pagesmake profit or fail? These questions arise even more when the company is to start only online. Because of this, e-commerce fashion brands must constantly evolv e and expand their styles to maintain the interest of their target customers. Fashion Nova is one fashion brand that manages to stay relevant among its consumers because of their edgy style and quality priced clothing. Fashion Nova was first established in 2010. It gained its popularity from celebrities promoting it on their social media platformsRead MoreMarketing Of Online Shopping For Fashion1306 Words   |  6 PagesIntroduction Online shopping for fashion started off well in South Korea due to the convenience and comfort of home, especially for young women. The fashion market in South korea is saturated with fast fashion at affordable pricing. Soo-Hee Kim, founder of StyleNanda, saw the chance to provide vibrant and unique fashion clothing to young women, thus StyleNanda started out online in 2005. A) Business market of StyleNanda Customer base: Demographics The age range of StyleNanda’s customer baseRead MoreFashion Marketing17446 Words   |  70 PagesLONDON COLLEGE OF FASHION - Graduate Certificate in Fashion Marketing TERM UNIT ASSIGNMENT TITLE CREDIT RATING LEVEL STAFF RESPONSIBLE TIME FRAME Spring The Context of Fashion Essay Ten credits H3 Dr Wessie Ling Issue date: week commencing 13.03.06 Hand in to School Office (Room 322 Davies Street) no later than 12.00pm on Mon, 24 April 2006. Attn: to Dr Wessie Ling. Essay are bound, marked with students’ names, and all pages are numbered. Choose from one of the following essay titles: - ConspicuousRead MoreThe Fashion Channel - Marketing962 Words   |  4 PagesCase Study # 2: The Fashion Channel Overview This document presents information about the conclusions that can be drawn from the consumer and market data based on ‘The Fashion Channel’ case study information (Stahl, 2007). 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Initially, TFC was able to grow without any targeted segmentation or detailed branding strategy. TCF is still the only fashion channel but channels such as CNN and Lifetime are introducing fashion segments to their programming and in return have increased competition and threatened market share. The growth of The Fashion Channel depends highly on proper market segmentation. The addition ofRead MoreCaroline Le Bon s Fashion Marketing Essay1402 Words   |  6 PagesCaroline Le Bon’s Fashion Marketing and Harriet Posner’s Marketing Fashion, defines fashion marketing and its elements. Fashion marketing and advertising is the process of analyzing, developing and marketing current fashion trends to satisfy consumer needs. Both or the readings discuss the role of marketing in the fashion industry and its differences to marketing other products. Fashion products are often trended items, temporary items based on design color, fabric and pattern. Le Bon and PosnerRead MoreVogue Armenia and Fashion Show Opening Event: Marketing Plan4103 Words   |  17 Pagesâ€Å"Vogue Armenia† and Fashion Show Opening Event Marketing Plan MKT 369 Practicum in Marketing Communications Professor Gail Hamilton Louise Holloway Prepared by: Anahit Grigoryan, Ani Oganesian, Nairi Zovelian April 27, 2012 Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Current Marketing Situation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Target Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Positioning and CompetitiveRead MoreMarketing Plan for a New Fashion Brand for Women1157 Words   |  5 PagesMarketing Plan for a new fashion brand The Brand It is a fashion brand created for a modern woman who is open to new ideas, who likes fashion and clothing and looks for something beyond what is available off the peg. The key message associated with the brand is classy, minimalistic, upscale and versatile clothing. Mission of the business is to create timeless style based on outstanding designs using only best quality fabrics and row materials. It’s a casual elegance of the highest order

Wednesday, May 6, 2020

Distinguishing Bipolar and Bpd Disorders Free Essays

Distinguishing Bipolar and BPD Disorders Tonjanika Boyd North Carolina Central University Introduction Bipolar and Borderline Personality Disorder are mood and personality disorder respectively, that have had many challenges amongst psychiatrist in differentiation. Not only does the two disorders share several symptoms and associated impairments, there is also continuing debates in the psychiatric literature about whether the two disorders actually represent different conditions (Hatchet, 2010). The following paper compares and contrasts Bipolar and Borderline Personality Disorders and discusses implications of differential diagnosis of the disorders that can lead to long-term effects for the patient due to the fundamentally different treatment each disorder needs. We will write a custom essay sample on Distinguishing Bipolar and Bpd Disorders or any similar topic only for you Order Now Comparison of Bipolar and Borderline Personality Disorder Bipolar Disorder According to the Diagnostic and Statistics Manual of Mental Disorder, 4th edition Text Revision (DSM-IV-TR), bipolar is a recurrent mood disorder featuring one or more episodes of mania or mixed episodes of mania and depression (Antai-Otong, 2008). The bipolar disorders include, bipolar I disorder, bipolar II disorder, cyclothymic, and bipolar NOS disorders. Bipolar I disorder includes one or more manic or mixed episodes, usually with a major depressive episode. Bipolar II disorder includes one or two major depressive episodes and at least one hypomanic episode. Cyclothymic disorder includes at least 2 years of hypomanic periods that do not meet the criteria for the other disorders. Bipolar NOS, does not meet any of the other bipolar criteria. The etiology of Bipolar disorder has been researched and documented for many years and has many theories and perspectives. Causative factors include psychodynamic, existential, cognitive behavioral and developmental and complex biologic and genetic factors (Antai-Otong, 2008). Signs and Symptoms (s/s) of Bipolar disorder varies from the type of episode they patient is experiencing. Major depressive episodes include a depressed mood or lose of interest for at least 2 weeks and five or more of the following: Significant weight loss or gain, insomnia or hypersomnia, psychomotor agitation or retardation, fatigue, worthless feelings or inappropriate guilt, problem concentrating or recurrent thoughts of death. Manic episodes s/s includes, persistent elevated irritable mood of more than one week, increased self-esteem, decreased sleep, increased, increase talk and pressured speech, racing thoughts and ideas, distractibility, extreme goal-directed activity, excessive buying, sex and business investments (Pederson, 2012). In order to have successful treatment of bipolar disorder, a holistic approach is the best therapy. This includes, pharmacologic and psychotherapeutic interventions. Pharmacologic include mood stabilizers, anti-depressants, anti-psychotics and electroconvulsive therapy. There has been a controversy with the use of anti-depressants for treatment due to its effect with mood stabilizers. It is not a mainstay, but is still prescribe when they are not sure if it is unipolar or bipolar, but becomes dangerous when switching from a depressive episode to a manic or hypomanic episode (Antai-Otong, 2011). Electroconvulsive therapy is the last resort if the mood stabilizers and anti-psychotics fail or when an immediate intervention is needed. Psychotherapeutic intervention is mostly where the nursing care is used more frequently. Psychosocial and behavioral intervention, both fall under the umbrella of psychotherapeutic treatment and are important for more positive treatment outcomes. If a patient is in the acute phase, the nurses’ main focuses are safety and maintain a therapeutic milieu that facilitates resolution of symptoms and minimizes complications. The nurse also educated the client and family about medications, treatment options and other psychotherapies (Antai-Otong, 2011). Borderline Personality Disorder (BPD) BPD originated in the 1930’s, when it was used to describe patients who were on the â€Å"border† between neuroses and psychosis. It is the most common complex and severely impairing personality disorders. According to DSM-IV, it is a pattern of instability in interpersonal relationships, self-image, affect and marked impulsivity (Swift, 2009). The etiology of BPD includes, genetic predisposition, family history of mood disorders and maybe related to bipolar disorder, physical and sexual abuse. About 2% of the population experiences BPD and mostly female. The symptoms of BPD are maladaptive behavior learnt to make sense of the world and to manage the persistent negative messages received (Eastwick Grant, 2005). Signs and symptoms, consists of patterns of unstable interpersonal relationships, fear of abandonment, splitting (love or hate), impulsiveness in sex, substance abuse, binge eating and reckless driving, suicidal gestures, such as self-mutilation, intense mood changes that last for hours, chronic emptiness, intense anger and transient paranoid ideation (Pedersen, 2012). Managing BPD is challenging and can be emotionally and physically draining for the nurse involved and other members of the healthcare team. The nurse-patient relationship is frequently confrontational due to the patient difficulty with interpersonal relationships and dysfunctional emotional regulation, which results in aggression towards the nurse. Evidence has shown that people experiencing BPD are more likely to harm themselves than others (Swift, 2009). Treatment of BPD requires an integrated psychobiologic approach that includes, pharmacologic and psychotherapeutic interventions. This combination is called psychopharmacologic therapy. There have been many variations of drugs used to treat BPD, due to limited success. There has been limited success in the use of psychotropic medications in clients with borderline personality disorder. Mood stabilizers, anti-depressants and anti-psychotics are only effective in providing relief in the symptoms of difficulty controlling behaviors, impulsivity, self-injurious behaviors and depression (Antai-Otong, 2011). Diagnostic Dilemma of Bipolar and BPD Disorder According to the criteria outlined in the DSM-IV-TR there is a systematic difference between patients with BPD and bipolar disorder. It was found that patients with bipolar II exhibited mood swings that varied between euthymia, elation and depression and mood swings with BPD rotated between euthymia, anger and anxiety. A diagnosis between the two boiled down to how the emotional and behavioral instability exhibited by a client is conceptualized. In other words, a counselor must decide whether the symptoms are best attributed to an acute mood disorder or they are just the latest manifestations of a more chronic problem (Hatchett, 2010). The challenge is not the case of being able to rule out acute episodes of mania, but when assessing the possibility of rapid-cycling bipolar disorder or a mixed episode. The actual definition of rapid cycling is often misunderstood in the mental health community and ruling out mixed episode is even a greater test in distinguishing between bipolar and BPD, due to many patients not having an accurate history of their symptoms. This is important because, according to DSM-IV-TR (2000) â€Å"The individual experiences rapidly alternating moods (sadness, irritability, euphoria) accompanied by symptoms of a Manic Episode†¦and a Major Depressive Episode† (p. 362). It becomes difficult and nearly impossible to distinguish a mixed episode from the chronic anger and dysphoria common to those with BPD. Repercussions for differentiating between the disorders for treatment are evident for counselors who are responsible for creating and implementing treatment plans. Accurate diagnosis is fundamental for effective treatment. A diagnosis of Bipolar disorder is treated with psychoactive medication, whereas for BPD patients, that is not effective as a mainstay of therapy. When BPD is appropriately diagnosed, it encompasses a more holistic approach of intervention strategies, such as dialectical behavior therapy (DBT). Those who consider BPD to be a variant of bipolar disorder contend that treatment should proceed with mood stabilizers and atypical anti-psychotics and those on the other side of the debate recommend an intensive psychotherapy model, such as DBT (Hatchett, 2010). Conclusion Careful consideration to distinguish more accurately the difference between an acute mood disorder and a more chronic and pervasive personality disorder through the diagnostic process is essential. A mood disorder is discerned by distinct episodes of mania, hypomania, or depression that continue for specified periods and a personality disorder is characterized by persistent and rigid patterns of maladaptive behavior and intrapersonal experience that influence areas of functioning. I feel the debate between differential diagnosis of these disorders can at least shift towards a solution by considering an overhaul in the definition and placement of mood and personality disorders in Axis I and II. Through Axis II was developed to encourage clinicians to consider more enduring personality characteristics that may impact treatment, as Fowler et al (2007) pointed out, some Axis I disorders are actually more chronic than many Axis II disorders, which are more likely to remit than is commonly believed. Also, I noticed through my research that maybe there needs to be another type of assessment tool created when assessing patients for mood or personality disorders or specific training on how to distinguish between BPD an bipolar disorder to ensure more accurate diagnosis. For the DSM-V now being drafted, proposals have been made to either eliminate personality disorders altogether or integrate theme into Axis I. In that scenario BDP might be reclassified as a mood or impulse control disorder (Hatchett, 2010). Distinguishing between Bipolar and BPD disorder is significant for the patient, treatment teams, family and mental health community, due to the major difference in the treatment plans for each disorder. Recognizing which disorder the patient has is fundamental in positive outcomes as they progress through the proper comprehensive psychopharmacologic therapy. References American Psychiatric Association. (2000). Diagnostic and statistical manual of mental disorders (4th ed. , text rev. ). doi:10. 1176/appi. books. 9780890423349. Antai-Otong, D. (2008). Psychiatric Nursing: Biological and Behavioral Concepts, 2nd ed. , Thomson, Delmar Learning. Hatchett, G. T. (2010). Differential Diagnosis of Borderline Personality Disorder from Bipolar Disorder: Journal of Mental Health Counseling, 32:3, 189-205. Pederson, D. D. (2012). Psych Notes: Clinical Pocket Guide, 3rd ed. , F. A. Davis Co. Philadelphia. Swift, E. (2009). Borderline personality disorder: aetiology, presentation and therapeutic relationship: Mental Health Nursing, 13:3, 22-25. How to cite Distinguishing Bipolar and Bpd Disorders, Papers