A Marketing Plan for The London Aquarium

This document outlines a Marketing Plan for the London Aquarium. The latter is a suitable choice for such an exercise, as it has significant untapped potential as a tourist attraction in the highly competitive environment of our famous metropolis. The Marketing Plan surveys the environment, and tries to bring all seven elements of the Marketing Mix to bear on strategy for achievement of specified objectives. The website of the London Aquarium serves as the primary source of information for this Marketing Plan. The Environment London has been a leading metropolis of the world for centuries. Its stature as the seat of the British Monarchy and of the Government is enhanced by leading positions in the worlds of finance, international trade, and tourism. The latter is most relevant for the London Aquarium, which is the object of this exercise. The vast numbers of people from all parts of the world, who visit London as tourists every year, are the most important opportunity available for the London Aquarium. The city also attracts significant numbers of domestic tourists. Future prospects are bright as London’s selection for the Olympics augurs well for a steady and growing inflow of tourist traffic. Adverse events in July 2005 have raised questions of security in London. However, city authorities and the national Government have taken a number of effective steps to contain the threat. There are many other cities in various countries that compete with London for tourist revenues and traffic. They probably pose a more business-like threat to the popularity of London as a tourist destination. The London Aquarium does not have the rich historical background of some better-known tourist attractions in the city. Neither does it have the devoted following of some of the most famous annual sports events that are held here. The London Aquarium is privately owned, and therefore subject to more severe requirements in terms of cash flows and the returns it must generate on investment. These are a few weaknesses from which it suffers, relative to other tourist attractions in London. The Aquarium has important advantages as well: the romance of aquatic life attracts virtually everyone. Diverse animal forms can attract more than one visit by each person. Local residents are also potential customers, apart from tourists. The London Aquarium has a convenient location, and is relatively easy to reach from any part of the metropolis. Objectives The Objectives of the Marketing Plan that the London Aquarium may like to consider are: 1.   Ã‚  Ã‚   To register an annual increase in the number of visitors which is not less than the change in tourist arrivals in the metropolis 2.   Ã‚  Ã‚   To increase the number of revenue lines by offering new services to visitors. 3.   Ã‚  Ã‚   To increase the awareness about the Aquarium in the public eye 4.   Ã‚  Ã‚   To improve visitor satisfaction and to respond positively to feedback and complaints 5.   Ã‚  Ã‚   To build further on the quality and diversity of aquatic forms of life in the collection of the Aquarium Strategy How can the London Aquarium use its strengths and the opportunities of the tourist market to achieve the Objectives stated above? One possible approach would be to improve the Interactive Marketing experience. There should be incentives for past visitors to record their experiences and for potential visitors to visit the Aquarium at the next opportunity. This interactive strategy can find applications in all seven elements of the marketing mix. Product Responses from visitors on the Internets lament that the London Aquarium does not offer shows. The Aquarium website does mention educational activities, group facilities, and hire of the site for private functions. The Aquarium could open its Animal Husbandry Department to the public, install digital kiosks that provide information on the exhibits and conduct seminars and workshops throughout the peak tourist season. Overall, there is scope for the Aquarium to shift focus from the tangible elements of its product, to enhancing visitor experience. Visitors should be able to stay in touch with the Aquarium: the website should provide electronic newsletters and sponsor web logs. Internet sites show that some visitors miss marine mammals at the London Aquarium. The management should consider this concrete feedback on technical grounds. Video feeds can serve as an alternative if space constraints prevent the Aquarium from keeping aquatic mammals. Promotion The London Aquarium needs to do more to spread awareness of its charms. It can copy the Euro rail example and use the international network of Travel Agents to make tickets to the site widely available. It would help if Tour Operators could have incentives to bring their clients to the Aquarium. Heathrow, Gatwick and hotels can all help to remind arriving visitors to include the Aquarium in their itineraries. Most tourists would sample fish and chips during their trips: this is another innovative medium to use to remind people to drop in at the Aquarium. Feeds from the live web cameras should be on display at or near key transit points such as Oxford Circus and King’s Cross. Such displays would help at visa offices worldwide. Big Ben and other ‘celebrity’ attractions near the Aquarium can serve as magnets to bring visitors to the Aquarium in droves. The promotion element always requires a mass media element. Television and the print media have influential roles in determining how people spend leisure time in London. The Aquarium could arrange for media coverage of its educational activities, and offer feeds from its live cameras. The promotion element should include the domestic and resident segments, apart from foreign tourists. The Aquarium can make a concerted attempt to draw in crowds from people who visit London from other parts of Great Britain, as well as from the large metropolitan population that is always on the lookout for new diversions. There is tremendous scope for the London Aquarium to promote its many attractions more extensively and persuasively. This is the single most important element on which the Aquarium can concentrate for short-term gains in the number of visitors. Price It should not cost almost $10 for a child to visit the Aquarium. The family price of $50 probably keeps many people away. The Aquarium should consider staying open beyond 6 pm in summer and aim for drastic volume growth. Pricing for large groups and for children needs review. The Aquarium can expand on its offerings of mementos to build a full-fledged retail outlet, as well as to provide for catering. It should not count on ticket sales alone for revenue. Place The basement of the County Hall is not enough for the London Aquarium to compete to its full potential. It should consider awarding franchises for independent operators to offer aquatic exhibits, using the London Aquarium’s goodwill and expertise. The Aquarium has a wealth of knowledge on habitats. It also has unparalleled genetic resources. Many services and institutions in London that depend on tourism, can spread their overheads better by offering displays, exhibits and shows, under the London Aquarium umbrella. The aspect of ticket sales covered under the promotion element earlier in this document has implications for distributions as well. Distribution, as with promotion, has high scope to improve the Aquarium’s volume of business. It can also change the nature of the enterprise, keeping the possibilities of high technology in view. The Aquarium can also benchmark its practices against famous hotel and food chains, and excel in franchise management. Such an approach will help the Aquarium leap over space constraints at its present location. People It may be that the London Aquarium depends mostly on biologists to run the enterprise. It will be useful to recruit or to outsource Services Marketing expertise. The Aquarium may also wish to engage people trained in Interactive Marketing, to provide information to visitors and to ensure that they all enjoy their visits. Operations should be seen from a marketing standpoint and not merely in technical grounds. Process Visits to the Aquarium, educational programs, private events, live web cameras, and the website are the main points of interaction between the institution and the international public. Each of these types of transactions can do with the benefit of process analysis, to strengthen Internal Marketing. Employees will need both material resources as well as emotional support to make a success of the new strategy. The process element can ensure that the Aquarium arranges for such provisions comprehensively and affordably. Physical evidence The indoor location of the Aquarium is a constraint in terms of physical evidence. The Aquarium should try to build networks with the Zoo, Botanical Gardens, and authorities responsible for the Thames, to use outdoor locations and thereby improve the physical evidence element. This matter has also been discussed under the distribution element. Conclusions The vast size of the London market for tourism leaves scope for the London Aquarium to review its marketing strategies and to plan for a bigger future. It has excellent material resources in terms of specimens and expertise. The Aquarium has kept abreast of cutting-edge digital technology, with a colorful and informative website, and with live web cameras. It can now upgrade and coordinate all seven elements of the marketing mix to provide an enriched and highly responsive experience for customers. The Aquarium should develop a Service Mission to enthuse its staff. All personnel should commit to the Marketing Plan Objectives. A pervasive determination to provide visitors with superior experiences, and to compete with other London attractions, will make a grand success of the new strategy. Works Cited About us, The London Aquarium, not dated, retrieved November 2005: < http://www.londonaquarium.co.uk/about/index.html>            

Heros Journey Avatar Analysis - 761 Words

How does the film Avatar capture The Heros Journey? It goes without saying that The Heros Journey is an intriguing path for a story to follow. The Heros Journey is a narrative pattern created by Joseph Campbell. James Cameron’s Avatar is a story about Jake Sully. Jakes brother was killed and because the two share the same DNA, Jake must take his place as an Avatar. Throughout this movie, friendships are formed, enemies are made and many lives are lost. In this essay, the path of The Heros Journey will be looked at. Specifically, the Ordinary World, Meeting the Mentor, Tests, Allies and Enemies and the Ordeal. Avatar perfectly captures The Heros Journey throughout the movie. From the Ordinary World to the Returning with the†¦show more content†¦She sees Jake as an unintelligent, brainless, violence obsessed marine who doesn’t deserve a place in her program. As time progresses, Grace grows fond of Jake, his helpful tendencies and selflessness. Also, tests, allies and enemies as well as the ordeal are expressed brilliantly. Jake finds friendship in one of the Navi People, Neytiri. She helps Jake along his way and even supports him in front of her own people. After Neytiris parents decide that Jake should be allowed to be a part of The People, Jake is tested to learn their ways. Jake is shown how he needs to bond with a Mountain Banshee, known to the Navi People as Ikran. Jake and the Ikran must choose each other in order for him to belong to Jake. After this, Neytiri tries to teach Jake the language which he struggles with. Slowly building music shows the stress that Jake was under and full shots show Jake struggling with the tests he was facing. Cameron’s choice of colour scheme on the Ikran and all of the animals in this film is breathtaking. The Ordeal comes as a shock to the Navi People as the humans begin to cut down all the trees and demolish all the land. The Navi People blame Jake and Grace for the humansâ₠¬â„¢ acts of malice. All the humans blame Jake and insist on obliterating HomeTree. Furthermore, fast paced music and long shots capture the Navi Peoples everything being taken andShow MoreRelatedAnalysis of the Heros Journey in Avatar2357 Words   |  10 PagesThe Journey of Avatar: The Hero’s Journey within James Cameron’s Avatar Pandora. Within James Cameron’s Avatar, it is a world filled with wildly exotic plants and animals, often with little resemblance to our own world of Earth. It, like Earth, harbors it’s own sentient species, called the Na’vi. However, the Na’vi are a much more primitive race than humans, and do not react well to human technology and disregard to nature. The movie follow Jake Sully, an unfortunately disabled marine who’s twinRead MoreThe Heros Journey: Avatar the Last Airbender1805 Words   |  8 PagesFrancheska Angeles Professor Peter Bolland World Mythology 6 December 2011 The Last Airbender and The Hero’s Journey When the average person thinks of mythology, they are most likely to think about archaic stories about gods and heroes with fantastic powers and histories. While living in our technologically advanced time period, these myths that we learn about were once common teachings in ancient lands used to explain natural phenomenon and teach moral standards to people. As fantasticRead MoreEssay on Jungian Psychology and Joseph Conrad’s Heart of Darkness6193 Words   |  25 Pagesexposes a psycho-geography of the collective unconscious in the entangling metaphoric realities of the serpentine Congo. Conrad’s novella descends into the unknowable darkness at the heart of Africa, taking its narrator, Marlow, on an underworld journey of individuation, a modern odyssey toward the center of the Self and the center of the Earth. Ego dissolves into soul as, in the interior, Marlow encounters his double in the powerful image of ivory-obsessed Kurtz, the dark shadow of European imperia lism

Consumer Behaviour

Sample details Pages: 35 Words: 10630 Downloads: 4 Date added: 2017/06/26 Category Statistics Essay Did you like this example? A Study of Consumer Behaviour in the Automotive Industry in the UK Consumer behaviour is dependent on few factors that need to be considered in any industry. In the Automotive industry, there are several intertwining factors known. The Internet as one knows well has its importance in nearly every form of trade. Trade is directly dependent on communication, and these days the Internet is considered to be the most important and reliable means of communications for trade. In view of the Internet being an important medium through which customers may be communicated with, customer behaviour becomes an important subject. Observing customer behaviour in the recent past, its observed that there is immense scope for expanding the automotive industry. This is because there appears to be a better response from customers through the Internet. Don’t waste time! Our writers will create an original "Consumer Behaviour | Marketing Dissertations" essay for you Create order Purchases of parts are easily made and are believed to be considerably reliable. For purchasing vehicles, advertising through the Internet is the first step towards pulling in customers. Indeed, this step is believed to be effective as there are a number of individuals who first see adds online, and then decide to physically check a promotion out. With the Internet growing more and more common in the UK, it is expected that there will be much more activity on the part of consumers, which means that the automotive industry is going to do even better than it has in the past. Introduction: The world has reached a stage at which everything is close-knit. There are several bodies and structures that interact with each other that appear to be systematic. Globalization for instance is something has many countries, organizations and institutions operating together. Each of the components in the globalization process exists for its self and is self-driven, yet the system functions. In this regard, one might assert that markets of different types and sizes function in a similar manner. The motive industry is an example with its visible effects. Consumers are actively participating in the industry activity, making it an increasingly viable one for people to invest in. The services and products are known to be quite reliable with an immense amount interesting them. In recent years this has been the case and in time to come its expected that there is going to be even more interest in the automotive industry. Methodology: This paper includes views of the automotive industry and the communication processes involved. It exposes each part in considerable detail in sections. In doing so, it has managed to cover several areas of interest that explain consumer behaviour. In order to also give on an idea of what strategies organizations employ to boost their profits, fictitious company has been included with figures that are relevant tithe automotive industry. In view of the strategies involved in this company (EXCEED) one can determine how important communication is in the automotive industry. It is clear enough that the Internet is of tremendous value here, and it is for this reason that it is important to analyse its use. The weak as well as the strong points are exposed here, and one can match these up against the ones employed in EXCEEDs strategies. According to this, one can also assess how effective EXCEEDs strategies are and whether or not they are successful in the automotive industry. In considering the success of the strategies, it must also be asserted that it is believed that the strategies are successful considerably because of the success that automotive industry has had in recent times. It is also hoped that strategies will also go on to be further improved so that the industry does even better . Description: The world learns through experience, but living in an image-conscious world may prevent one from learning through his experiences. This is apparently a dilemma considering the fact that one lives in an age of post modernism; a stage during which signs mask reality, and one is often deceived through image-promoting strategies. This is true to say because of the fact that signs, logos and big names are now common, and people are often lured into believing the authenticity of different products because of the promotions they have. Consumer behaviour is considerably dependent on promotion of products; the manner in which products are promoted directly influences customer behaviour. Each medium used for promotion has its own impact, and the one that is believed to have a tremendous impact is the Internet. It is believed to boost promotions and sales greatly, and it helps customers in their first step before actually checking a car out. It is through the advertisements on line that they may be attracted and then move towards checking a vehicle out physically at a show room. It is this behaviour that has helped boost the automotive industry significantly. In fact it must be asserted that prior to globalization, consumer behaviour was observed as having a major effect on the development of nations. This is because it helps boost the economy internally as well as having its impact externally . Prior to the 1940s and 1950s, there was no such aim because of the fact that there were many problems that the country was faced with internally. Socially there were different levels on which the UK had to bring the people together. And perhaps during that time no one had come up with such an idea to divert the attention of the people, which occurred during the 1950s . From this era began to the shift towards an improved way of life that would take the country into an entirely different era. This era today is called globalization, a phenomenon that brought many parts of the world together through faster communication systems. Globalization has in fact resulted due to the fact that communication systems have been boosted in recent years. This is also the reason why the present age that people live in is called the age of communication. Literature Review: The expansion that has been witnessed today in organizational structures an effect of globalization too because they are spreading almost all over the world. As Organizations expand it is understood that they tend to face problems in efficiency. These problems need to be handled carefully in a logical manner so that smooth running of the organization can be restored to the way it was when it was located in its originating country. For this to be handled effectively, communication also needs to be of the highest level. Problems in efficiency may emerge due to the lack of communication or the lack of skills with newer personnel employed in the firm. This is because they are not aware of exactly what the cultural atmosphere was at the original location of the firm. Since they have been newly employed they are bound to face problems such as these. Strengthening the leadership of an organization automatically means that operations will be handled well, which in turn means that there will be financial gain at the end. In addition to this there wont be a shortage of executives if organizations indulge in setting up proper training plans for their apt employees. These plans should be implemented both, at home and abroad too so that uniformity is maintained throughout the organization. It is also essential that trainers do not get polarized in any one location geographically speaking. They should be allowed to exercise their skills and implement them wherever possible. This means that they will also gain maximum teaching experience which they can share with whoever the work with and teach. Three leadership techniques that have been found to increase the performance of an organization: 1) An efficient and lean organization; 2) A talent management plan that focuses on attracting and retaining high-performing individuals; and 3) A performance management program that rewards employees who meet set goals (Dorgan, Dowdy, 2002) From the above points one can see that the major problem that lies in organizations spreading into other cultures is the internal conflict, but aside from the internal conflicts the trend of marketing American products abroad is one that is patronized by the people of those cultures. It is the people that make this possible, as human beings are almost always ready for a change especially if it isnt going to harm them. Accepting new trends that are already in vogue in other neighboring countries is something that further motivates people into welcoming UK products. However, this is not only the case with receiving UK products in Asian countries . There is now more scope than there was ever before for products to be marketed. The marketing of goods across the globe is yet an extension of what took place in the 1950s. This may be said because of the fact that the effects of this process of globalization are almost the same as what was seen in the United States during the 1950s. The process of people welcoming products that are brought nearer totem heralds the current trend in globalization. This is the same process that was seen during the 1950s when consumer behaviour was on the rise. This trend is extended to other places in the world today through globalization, which means that there are a whole lot more people aware of what is available around the world. This also means that there is a lot more stuff for people to be engrossed in, which would further help people to be relieved of stress in their everyday lives. But it also must be realized that there are other things to consider besides stress relief and extension of cult ure (Annesley,1998). It must be realized here that there is an intense effort to control people economically through consumerism. During the 1950s this was seen as people bought what was advertised. Similarly, this is seen in many countries around the world that buy American products . An Example of an Organization in the Automotive Industry For this section, a fictitious organization has been named, but contains data that is relevant to the automotive industry and present-day values. In contemporary times this may seem to be a problem, as one may not really know which product to trust and which will be dependable. As opposed to having to depend on particular advertising to learn about products, people have often used other customer experiences as their guides. This means that people without experience of a particular product have in fact waited for others to purchase it; the observers its back and observes the performance and customer satisfaction. If a product happens to satisfy a customer, others will certainly be willing to use the same service providers. Hence, it can be seen here that reputation does matter to service providers and customers. In addition to this, it must be noted that experience of customers can be used as a vital tool in promoting services. This overshadows the uncertainty of that advertising may often portray. Though advertising is an essential strategy in promoting a product, it must be realized that there are several people that are not easily convinced simply through product display and the like. In view of this, customer testimonials are essential in proving authenticity of a product, as this proves how many customers have been satisfied and what customers have to say about. This is what many organizations are doing these days in order to boost their services. Indeed, EXCEED is one of them; EXCEED is a motoring supplier, and caters to a significant part of UKs market. In doing so, it needs to reassure its customers of its services and dedication them all. EXCEED is believed to be a credible motoring product and services supplier because of its reputation; its reputation is one that has been gained through reliability that customers have experienced through time. In view of this, more and more customers have turned to EXCEED services, as they have been convinced by other customers experiences through time. However, it must be asserted that an organization that operates as one of the biggest in the UK, cannot simply rely on word of mouth for gaining more business or maintaining its position in the market. Thesis because of the fact that competition can easily overturn ones reputation. In view of this, EXCEED has to go on promoting itself and has to do so in a positive manner by focusing on its strengths and either ameliorating or doing away with products and services that are not gaining headway. Currently with the reputation EXCEED has, it is the leader in the Upmarket, attending to millions of customers. It has more than 12 million drivers depending on them, has around 3500 uniformed patrols on the job, and caters to 7.5 million calls every year. It is apparent that with this kind of healthy activity in their business that EXCEED is number one. However, like any other organization that provides services and products, EXCEED is not satisfied with what it is doing in the sense that it wants to enhance services that are viable and either do away with or improve the services and products that are less in demand. In doing this, they have an understanding of the market and what their potentials are, and this lays the platform for EXCEED to construct strategy in terms of marketing and advertising; a strategy that they and the customers too would gain from.*EXCEED also has been on the risen terms of the customers that turn to them. this is a positive sign because the number that turn to their services and products each year. With selling more than 650,000 breakdown policies a year, something that they currently specialize in, there is even more scope for improvement (Breakdown Cover, 2005). According to the figure below, one can easily observe that breakdown is apparently the primary source of income in EXCEED. There are other sources as well, but this is the most important one, and indeed one that they are promoting. The important point to realize here is that EXCEED knows its strengths well due to the fact that they have kept close watch on all the activity in the company. They know their past well, they know what is going on at the moment, and they also know what their chances are in the market. In view of their potential being strongest as far as promoting breakdown services, EXCEED believes that its marketing and advertising strategies are of immense importance, as it is through these tools that they can manage to attain a wider segment of the market. In view of the current state of affairs in the market, the following are worth noting. Product Holding: Volume Breakdown (motoring): 2,300,000 Motor and home Insurance: 500, 000 Other Financial Services: 45, 000 Breakdown and Insurance: 600, 500 Breakdown and Financial Services: 50, 000 Insurance and Financial Services: 5, 500 Breakdown, Insurance and Financial: 32, 000 In developing further strategies in order to improve EXCEEDs name and services, it is worth generally putting together some of the features around which the company could work. Below are few points that help paint a picture of EXCEEDs functions EXCEED is believed to offer more than just breakdown coverage; it offers: EXCEED UK Breakdown Cover EXCEED 5 Star European Breakdown Cover Round the clock English telephone assistance. EXCEED Motor Insurance 8% discount on line. EXCEED Home Insurance They fish out a panel of insurers for their customers. EXCEED Car Data Check Recovers hidden history of a used car in case you want to purchase it EXCEED Vehicle Inspection EXCEED Travel Bookshop 18% off on line from the UKs largest provider of travel guides. EXCEED Driving School Nation-wide EXCEED approved instructors Database Strategy through the Internet: Considering the fact that EXCEED has been allotted around 14 million Pounds to promote their services, it appears that an appropriate promotion can be created. Generally, for this first step, around 40percent of the fund may be used. This is because a database has to be established if any current one cannot be used for the proposed plan here. In addition to this and appropriate interface has to go along with it, combined with special features that only allow input on the part of customers. In view of the services that are already being provided, EXCEED needs to search into customer needs. This search would have tube conducted through getting their feedback. It is obvious that asking each and every customer about what they would like EXCEED to provide them would not be feasible; it would be better for the customers to have access to EXCEED. This could be done through allowing customers to have access to an interface through which they could feed in their comments and recommendations online (Fill, 1999, 53-59). They would not need to have passwords and things to that effect, as the feed in process could be made plain and simple for them. This could be carried out through creating some sort of forum where customers can view other customers views as well, and thereby give them even better ideas to suggest. In addition to this, the service could have a feature that provides one access to feed in their views, but after entering them, they cannot be deleted. In other words the program manager would only delete whatever is posted in the forum. In this way, comments posted would be safe (Yandi, 2001, 15-21). In addition to an online provision, at outlets where EXCEED services are provided, the company could maintain on hand comment leaflets or even registers for comments. The leaflets would provide customers with the opportunity of filling in their comments while they are free. The registers would have to be filled in on the spot. The data from these registers could enter into another portion of the online database for comments and views. The leaflets when filled when the customers have time could be dropped off at any EXCEED outlet of services. The data from these could also be accumulated and fed into the database as well (Tapp, 2000, 22-34). In addition to customers posting their comments, it is also advisable for EXCEED to develop a means through which employees such as the patrolman could give their views and comments as well. With this type of feedback EXCEED would be able to determine to what extent each sides comments are practical. While the customers want services to improve according to their convenience, EXCEED also has to look at the possible changes from the employees angle. This would help the management come up with ideas that would satisfy the customers as well the employees in terms of easing their services to the customers (Tapp,2000, 22-34). In view of the management receiving all the comments through the database, the data needs to be sorted appropriately. Since it has all been collected under employee views and customer views, there is basically no real need to segregate the comments even further. However, theres need for better arrangement in the presentation of the collected comments. This refers to the placement of services throughout the country and where the comments have been received. This also means that in each comment entry, a customer has to state which part of the country s/he is in. Depending on whether there is sufficient services in particular areas or not, EXCEED can enhance its services. In addition to this, they can set to work on the requested services. Since it is the Breakdown services that EXCEED wishes to focus on according to the potential in the business, they need to construct the feedback system according to what has been described above. In view of such a database interface being constructed and implemented, it also facilitates customer comments after improvements in services have been made (Smith, 1998, 25-41). In view of the use of database, it must be asserted that the major cost of it is only in the initial stage. This is because once the databases setup; it only has to be maintained and monitored. Direct Marketing Customers Program for existing customers: In the direct marketing step, it must be asserted that at least another 3.5 million 5 million might have to be invested out of the budget. This is because of the fact that EXCEED needs a stronger approach to its current customers; EXCEED requires a more comprehensive set up with more communication employees in order to realize its goal. Assuming the amount is invested, the following course of action can be taken in order to develop direct marketing. Though EXCEED recognizes the fact that it has tremendous scope for improving the grip it has on the market and would certainly want more customers, they are wise in the sense that they acknowledge the value of their present customers; they know that if they satisfy their customers their reputation will remain as it was if not improve. In addition to this, it must be asserted that a company has better chances of maintaining stability in all forms when it focuses on the market it has already captured. Maintaining current customers is essential in terms of financial stability as well as customer loyalty. This is because the customers get to know that the company cares about them through the services that it provides them with. EXCEED knows its products and its customers too, but they need to remain in touch with them in order to make adjustments that the customers need. In view of this concern, the customers feel that the company cares about them; EXCEED needs to make the customers feel this way in order to make sure that the customers dont feel abandoned or stuck with a product. Hence, there is a need to make sure that each and every customer is aware of the fact that they can communicate with EXCEED directly (Evans et al,2004, 43-44). In view of the direct communication that is a major part of promotional strategy today, it must be asserted that EXCEED needs to communicate with its customers today as much as possible. In order to communicate with them they can have in place customer relation officers. These officers are in charge of remaining in touch with current customers. Indeed, there are many of these officers employed because of the fact that there are also many customers that have to be dealt with. It is not an easy process but certainly is one that is necessary (Pickton, 2001, 64-67). Considering the means of communications used, e-mail, telephone, fax,etc. are the commonly used ones. Postal mail is also used as a means of contact. However, emailing and telephone contact are most commonly used. Similar to the communication process that communication officers use to stay in touch with current customers, it also must be asserted that customers use the same means as well. In fact, they may even be familiar with the communication officers who deal with them. This gives one an idea of how the direct communication process works and how effective it is. Certainly, if a customer becomes familiar enough to know a communication officers name, it is obvious that the communication process used is effective enough to get desired messages through (Smith, 1998, 25-41). In view of the effectiveness of the communication proves, it is clear that product promotion can be enhanced. All the communication officers have to do is follow the instructions of the product and tell the customer about it. In addition to this, they can supply them with ways and means of getting hold of the products. Regarding the communication process being simple, it certainly is, but when one has to focus of the breakdown of it all, it gets a little tedious. This is because of the fact that one needs to know the market well, and see who is interested more in the products and services that EXCEED provides. In view of this, there are few factors that have to be taken into consideration. These include: age, gender, ones occupation, lifestyle,etc. Though most people who use EXCEEDs services would want to know more about the products and services the company has to offer it must be asserted that research into the current customer behaviour reveals that there are particular groups that are more volatile and more viable to work with. This is why communication officers may work more with some customers and less with others. This is not seen as being prejudiced in any way, but it is true to say that the process takes into consideration customer behaviour, and since EXCEED is dealing with millions of customers they need to focus on the ones that they need to build and maintain relationship with. This is precisely what boosts customer loyalty. As far as the customers that are not communicated regularly with, it must be asserted that they are also important customers but they are ones that are easily satisfied with the services they get. In view of the particular factors that are taken into consideration, it must be asserted that in the UK, both men and women are users of EXCEED services, especially breakdown services. While men are still more likely to be customers, younger age groups are almost even. Older men are more likely than older women to travel long distances, while older women are still likely to be drive and use EXCEED services. As far as ones occupation is concerned, both men and women are likely to be service holders of EXCEED because of the fact that they are compelled to drive around. Lifestyle is another thing that is taken into consideration. Again men and women are both likely to use EXCEED services, but the younger they are the less likely they are to have EXCEED services. In view of some people not having EXCEED services, they can be targeted through the marketing strategy; current customers could be used to spread the word around. However, the more important point to focus on includes the need to market EXCEED more to people that have already used EXCEED services. If they have not been using the services recently, they can be contacted and reminded of their expired membership. In view of communication methods that need to be used, email and telephone is most commonly used. Almost all people have an answering machine on at home and a message would be easy to leave for the. Those that have cell phones could either be called or a message or mail could be sent to them. Emailing is common, and for those that use Internet facilities commonly can be easily contacted through it. In view of each customers profile, various ways of getting in touch with him or her need to be mentioned(Brierly, 2002, 27-29). Customers may be asked on order forms how they might be contacted; these details are noted down in order to make sure the more appropriate means of contacting a customer may be used. In addition to the communication means mentioned above, EXCEED could also promote its products and services through alternative means. This would include promoting products through magazines, television, periodicals, radio, and the Internet. This strictly refers to advertisements that are not personal, as they are opposed to emailing or telephoning a person. Though advertising in the ways mentioned here is quite effective, it must be asserted that it is not the kind that would stimulate the customers emotions. Customers need to be contacted directly when they are or have been regular customers of EXCEED or any other company; it makes them feel valued, and again here it must be emphasized that the value of these feelings are crucial to maintain EXCEED services as they currently are offering incentives is important whether communication officers use direct contact of advertising strategies (Percy et al, 2001, 18-28).The difference is that when customers are contacted directly and told about the promotion they feel more valued. What EXCEED could do is circulate information about a new product among their current customers; they could tell them all the important details about it. At a later date, the product information could be revealed to the general public through advertising in magazines, one the Internet, etc. Since the regular customers would have already gotten the information first, they would feel more appreciated and valued. These are the kinds of techniques that could be used current customers as opposed to potential customers because it is the current customer that comes first. This is because of the fact that EXCEED needs to make sure its reputation and business stand as it is and not be lowered. Acquisition Strategy for new Customers: For this part of the promotional plan, EXCEED is left with a minimum of 3million Pounds. This means that funds might still fall short because television and radio promotion in addition to other forms will have to be used here. However, since television and radio communications might be used in the previous step, promoting products for newer customers could also be included. This would help save great deal of the funding, thereby allowing the whole promotional plant be implemented. The following includes how EXCEED might implement their plan to include new customers with the funds in hand. Since EXCEED has already discovered the market and are aware of the immense potential that lies ahead, they can implement a strategy that would cater to potential customers regarding Motoring Services, Financial Services and Travel Services. Random marketing strategies could be easily employed. It must be asserted that advertising through the Internet, magazines, radio and television are all appropriate means. In view of the cost factor here, moderate advertising through television could be implemented in order to fit the budget given. Advertising through the print media is considered to be more feasible. This is because EXCEED could have their advertisements placed in periodicals or magazines that are associated with motor companies(Yandi, 2001, 15-21). So when customers purchase cars or go through magazines that have information on particular cars, it is most likely that they would come across the advertisement. As far as motoring services are concerned, this is an appropriate means to advertise. However, as far as financial services are concerned, it would not work. EXCEED needs to target its potential market, regarding financial services, through a means that would create more chances of potential customers viewing the advertisement. When it comes to financial services, it is better to place ads on television and radio along with other products of EXCEED. In addition to this, it also must be asserted that advertisements for financial services must be places in magazines where financial services are offered for related products. This is believed to boost the chances of a companys product getting a response (Brierly, 2002, 27-29). Concerning Travel services, it must be noted that EXCEED could advertise through television and radio along with its other products. This would save them spending excess funds on separate advertisements. However, the main advertising for travel services would have to be done through travel guides. Just like other agencies and organizations advertise EXCEED too can do the same. the advantage is that EXCEED would probably be recognized through its name from other services and products it provides. In view of this, it must be asserted that there is also the reputation of EXCEED that can be taken into consideration(Brierly, 2002, 27-29). It must be considered that EXCEED is a company that already has many customers that it looks after and remains in contact with. Through this contact as well, services and products can be enhanced. This is a process that could indeed save some of the funds put towards promotional strategies. However, it is also worth considering whether it would actually be suitable to advertise through customers that are regular. This is because of the fact that some customers might feel that they are really being used to promote a company free of cost. Others might be more than pleased to promote EXCEEDs products and services. In view of this consideration, promoting EXCEEDs products through regular customers could be handled through email. For example, when customers are emailed, they could be presented with a link through which they could forward a particular new products description to friends, family members, and other contacts. It is assumed that most regular customers would then be able to exercise their free will instead of a sales person or communications officer telling them to forward product details to contacts. In view of EXCEEDs reputation in the market, and the fact that they want to maintain their relationship with their current customers, makes them a company that stimulates customer loyalty and really does make an effort to enhance services. If it were not the kind of company that cared about its customers and the services it provides, EXCEED would not go through such lengths for promoting itself and invest a great deal of time and money in doing so. It is important to note that the reputation of an organization such as EXCEED in the automotive market counts a great deal. Also, the promotion that the company has along with its reputation makes it winner. However, this does not in anyway mean that competitors would not stand a chance. Considering an organizational strategy and how it expects to catch customers attention and read customer behaviour, the following section deals with management processes. It also provides insight to the strategies used. The Business Ethics Process: This is a management process fit for all organizations in the automotive industry. It is comprised of programs, practices and systems designed to motivate, measure and monitor an organizations ethical performance. Elements include, but are not limited to, codes of conduct, mission statements, training and awareness programs, upward communications systems such as town meetings, and an ethics office network. An effective business ethics process is one of the first and most important lines of defines against unethical or illegal activities. The first step in establishing a good business ethics process is to access and diagnose four key factors: ethical climate, performance incentives, communications, and compliance. Ethical climate is an organizations culture, environment, motives, and pressures. It is the role of senior executives to establish and reinforce ethical climate throughout an organization. (Krantz 1997) Performance incentives are methods employed by the organization to motivate and direct employee behaviour in order to meet the companys goals. Communications are the messages employees receive about acceptable and unacceptable behaviour and the priority of these messages. Compliance refers to the organizations business practices, corporate policies and procedure, laws, rules, and regulations A few examples of breach of ethics follow: Recently, Digital Equipment Corp. filed a lawsuit against microchip giant Intel alleging Intels wilful infringement a ten Digital patents in building the Pentium series. And the suggested punishment: damages that could run into the billions and an injunction against these of Digital technology. If Digitals allegations are true, then thesis a clear case of unethical behaviour on part of Intel. The marketing methods employed by the tobacco companies are perhaps the biggest example of unethical practices by an industry. For years, the tobacco industry misled the public through their expensive and lavish media campaigns. Now, what they had sent around has come around. Making business more transparent is the bottom-line behind the new catch-phrase: ethical investment, which awards bucks to those companies which have sound environmental policies and avoid black-listed activities, and shuns those that pass the buck. Most of us know in our bones what constitutes good and bad behaviour. We have agreed, if only by default, on a set of moral or ethical principles. We call benevolent actions ethical because they accord with these rules. When it comes to commercial transactions, buying and selling, lending and borrowing, letting and renting, dealing in currency, investing and seeking investors, the ground rules change fundamentally. Theft is theft when you are a burglar or shoplifter but not when you are shopkeeper taking a 300% mark-up for no other reason than you have found people will pay such prices. Then you are simply being a good businessman, operating in a sellers market. You are let off the ethical hook because mug public doesnt know any better . If one is a professional liar who has found corporations will pay you handsome amount per hour to put a favourable spin on facts that have regrettably become public, you go for it. Astonishingly, you will find yourself congratulated by envious former colleagues, who have been paid quarter of that hourly rate to dig out the facts requiring the public relations fence-mending exercise in the first place. All this is fair enough once we have decided we are going to have market-driven economy. The benefits for society as a whole of letting the market set the running instead of social-engineering bureaucrats bent on making everything conform to a Plan are too obvious to need restating. Nevertheless, we should not try to pretend that things are other than the way they are. We should not kid ourselves that rapacity and greed are ethical simply because they are legal . Technological change and globalization is bringing companies into contact with other countries that do business by different rules. Pressures from internal and external forces are forcing the firms to treat their staff in ways that are different from traditional practices. With the communications revolution ethical issues has become part of every manager s job. (Defamation 1984) Companies realized that they had to conform to public values to survive. Shell, in 1995 suffered two blows to its reputation: one from its attempted disposal of the Brent Spar oil rig in the North Sea, and the other over the companys failure to oppose the Nigerian governments execution of Ken Saro-Wiwa, a human-rights activist in a part of Nigeria where Shell had extensive operations. Since then, Shell has rewritten its business principles, created an elaborate mechanism to implement them, and worked harder to improve its relations with NGOs. (Krantz, 1997) There are two reasons why ethics are vital for the businesses. One is when bad behaviour stirs up public debate legislation will arise that companies will find more irksome than self-restraint. The other distrust. A company that is not trusted by its employees, partners and customers will suffer. In an electronic world, where businesses are geographically far from their customers, a reputation for trust may become even more important. Ultimately, though, companies may have to accept that virtue is sometimes its own reward. One of the eternal truths of morality has-been that the bad do not always do badly and the good do not always dowel. (Smolowe, 1997) The problems that one faces with Internet transactions by and large have everything to do with the interference that one receives from files such as Internet cookies and hacking software, and these are the kinds of things that can damage the confidence with which consumers, retailers, etc. conduct day to day business. These are files that are able to interfere or extract personal information from any computer that it enters. This can take place at any time when we are surfing the net or opening up any important website. What these Internet cookies actually do is they enter a users Personal Computer when it is on, and then settle itself into it. When the user switches on the P.C. again, these files are activated, and send information back to the site that it came from. Thus it helps to maintain a record of the patterns that a particular Internet surfer uses. In doing so, these Internet cookies can use these patterns to keep sending the user information, available schemes, attractive offered. from different companies that are relevant to the kind of sites that s/he downloads. This is sometimes seen as an advantage because of the good schemes that might come up with the use of Internet cookies, but aside from this there may be serious implications. There could be very personal information that could be leaked out at the same time of using these cookies. This is essentially a problem for business organizations because there may be some very sensitive information that could be leaked out due to these cookies, and therefore, jeopardize the business. Further, this is such an acute problem that could eventually affect the reliability with which we are presently trading locally and internationally, and could very well destroy the whole concept of globalization. Along with the Internet cookies are the software hackers that are seemingly more inclined towards executives computers than governmental ones. It seems that they have lost interest in the heavily protected security systems in places like banks, perhaps because the risk is far too high. They are becoming better and better at entering the personal accounts of executives for the simple reason that they are easy targets and the rewards are fruitful. For this reason there is constant quest to develop software that is able to track the entry of hacker. Even so, it appears that this protection is not enough, as its said that there is no software that can give one hundred percentsecurity (Boulton, C. 2001). Where the Problem Lies: To begin with there is a very good phrase that could be aptly applied here, and it says, when in doubt, dont. We have been, for quite some time now, debating over the effectiveness, the danger and the benefits of the Internet cookie. The truth of the matter is that there is very little that we really do know, and indeed very little that one can be sure of regarding the same. One cannot really be sure about the way that the Internet cookie works. It can be responsible for destroying lives, indeed millions of lives. Critics on the other hand, argue that there is nothing to be worried about, as these Internet cookies are harmless text files that extract only information of search patterns. They say that it does not retrieve personal information, such as e-mail addresses. In response to this, we cannot really say whether the capability of the Internet cookie is related to this alone. If its capable of tracing and recording search patterns, it could be capable of extracting more than just this. This is the reason why, mania time, one can come across, especially after a particular website has-been down loaded, un-requested mail seeps into ones account. Surely, this is no coincidence, but purely a result of the Internet cookie picking up ones personal information. If this had been a case that occurred rarely, it would be unfair to blame it on the cookie. However, it happens much too often. Also, there may be more serious security concerns; national security concerns. There is no reason why there can be only one type of Internet cookie. There may a wide range of them, or even ones that are in disguise. The fact is that we dont really know whether or not they do exist in other forms as well. Most of the explanations put forward regard them as harmless and incapable of leaking out personal information, unless its voluntarily given to them. But people seem to be taking these assumptions to be the Gospel truth. It is only when they face a real threat or a real breach in security that they might wake up with start. These Internet cookies are ones that should be taken as seriously as hacker software. This is because one does not really know whether or not these Internet cookies are used to first retrieve the valuable or sensitive information, and then use it to hack someones financial transactions. For all that we know they could be going hand in glove, working in tandem to get their job done (Slover, P. 1998). The kind of software that is available to deal with these kinds of problems is Authentication and Encryption Software . These are the kinds of software that is capable of dealing with foreign data sneaking in undetected. What it does is it does not allow anything to enter the software that it is protecting, unless it bears a particular code. This code is like an identification code. (Authentication and Encryption software, 2002) Rights of Privacy: Security of personal information is a subject that is considered very serious. Using, copying, etc. any ones personal information or organizational information is considered a serious offence. This is the reason why there are so many laws made for the same. There are very strict laws that have been made because of the misuse of information. An example of a law or policy that a company might establish and stick to is the use of Internet cookies. The laws that are made, stand chance of being broken, and this is not just a risk for the people who use Internet facilitated companies, but is also one for the company that is providing services using the Internet and holding peoples personal information. This is because they too stand a chance of being deceived in the same way that a user of the same does. Along with this, there may be other kinds of software interference too that could cause personal information to be leaked out. This is not limited to software being used for this but also means that people within a company might decide to misuse the information directly. If this is the case then customers will lose their faith in these organizations. This is especially the case where there is a use of wireless laptop computers. However, the company cannot give any excuse for the same, and is still likely to face legal action for it. This is the reason why they have tube extremely vigilant over their software protection and ensure that their clients personal information is not misused and does not get into the wrong hands. (Slover, P.1998). A company might want to use an Internet cookie to track a users surfing patterns. But this should be stated in the policy. If this is not stated, then the user can take legal action against any company for not informing him about the use of the Internet cookie (Martinez, M.2002). Usually an organization should not mind if there is a presence of these cookies in their systems because this helps a person to search and obtain quicker results, though, most people dont like the idea, and prefer to be informed prior to their personal information being used. This is especially the case as far as organizations are concerned because this is something that could affect their trade relations. People would not want to do business with them if they found that there was no security in their means of financial transactions. They certainly do not want any interference with their transactions and dont want to allow any company to send files that will track their browsing patterns on the Internet. By the use of these files other competitors can get in touch with their sensitive information, and result in total chaos. This is where these organizations can implement software programs such as Kerberos, MD5, MIME Object Security Services(MOSS), OPIE, PGP, RIPEM, Skey and SSH. Security and Information Systems: An example of the misuse of personal information that may occur and result in possible loss is when the name and e-mail address of a personas recorded by certain software in one scheme on the Internet and issued by another related site. This can take place when an individual Oran organization punches in information such as date of birth or e-mail contact for the simple purpose of receiving information. It is this information that should be kept secret and not shared with any other sites. Sadly, this is the common scenario. And, this is especially the case when one opens up unauthentic sites. Their very appearance seems to be so highly designed that one can be easily deceived. And, then later, these are the same sites that are responsible for leaking out an individuals personal information . What actually happens is, these Internet cookies extract this information, and share it with other related sites that are similar tithe one that has been accessed. This is something that is most objectionable on the part of the user, as it takes away his or her the right of privacy. In addition to this, the issue arises because the company that has just taken the information might or might not be aware that they have Internet cookies using the information that their customers have been sending them. In the long run, this could affect the business of the same. Examples of this are seen when one downloads site, for example, a site on airline tickets. At that very moment one will get a whole lot of ads popping up that are related to cheap airline fares. This is actually a result of the way that the Internet cookies have used the information that the user has sent to get the airline ticket fares. This happens because there are so many of these Internet cookies that are floating in cyber space, waiting for an opportunity to get hold of anyone with the search patterns for airline tickets and fares. Another way is that the Internet cookies have already got into the system that the user is browsing. From here, it can easily get into the users PC and extract the required information. This is something, as said before, that the airline might not be aware of. But it is something that is actually their responsibility to deal with. They are the ones that are taking the users personal information and processing the same, so they are the ones who are directly responsible for ensuring safety to the same of the user. If security, in this respect, is going to become a problem for the user, then there will be many people who will be afraid to use the services provided by the airline. This, in fact, applies to all the trading companies all over the world. There will be very few people who will truly trust the Internet as a reliable means of financial transactions, etc. The reason for this is that there are so many financial transactions that are made every day that are potentially at risk because of these cookies and software hackers. So, for the same not to occur there must be a way of preventing these cookies from entering airline hardware, and this is directly the responsibility of the company that takes hold of a users personal information (Furger, R. 1998) (Slover, P. 1998). By using programs such as Kerberos, MD5, MIME, etc. an organization canals prevent any one reading their data. With the use of certain software organizations can have the data coded. In this way, no one can read the data unless the key is also presented. This is the best form of protection. But in order to do this, an organization has to have proper budget for their security. If an organization cannot come forthwith one then it means that there is no guarantee that it can provide security of personal information and financial transactions. It is for reasons of safeguarding customers privacy rights that many companies using on line transactions are now also advertising their privacy policy. It is no more considered to be a formality, as this issue has become so severe that the privacy policies are seen as must. It is absolutely mandatory that the same is advertised and printed in a size that a user cannot miss. Before this, the advertisement of privacy policy was printed in such a manner that one could hardly see it. But now things have changed, and printing it all unambiguously is seen as essential . This has all resulted from the gravity of the situation, and should give everyone a clue of what breaches in security can take place. This is essential for the business organizations because they are the ones that are dealing with finance through the Internet. The reason why these are so risky is that they can be tapped into and the finance removed if any outsider gets hold of the personal or confidential information of the company (Glass, B.2000). There may be a lot of argument put up in this respect, and software houses may even sound convincing that there is nothing to fear about Internet cookies, but the fact remains that these little seemingly harmless text files can get themselves into a computer system purely by accident and are able to extract sensitive information and send it out to the server that it originated from. It is very hard to believe anyone who defends their effectiveness, especially after getting to know or suspect what their capabilities are. We find us asking ourselves one a very important question, and that is, Are we ready to trust thousands of dollars in an electronic account and know that it cannot be harmed by the presence of things that we are really not sure about? The obvious answer would be no. This is the most sensible answer that indeed most organizations might give. But what if all the organizations who are aware of the same give the same answer, and surely they will, what happens to the pace of trade? Does it slow down or altogether come to a standstill? (Glass, B. 2000). Organizational Impacts/Issues: The fear is that there will be total chaos as a result of the realization of the situation. This is because there will be a fear in most of the people who use the Internet for these transactions. There will also be some who do not want to give up this means of transactions, and it is for this reason that there will also be many breaks in the trade relations between many organizations, locally and internationally. When this occurs the overall trade of many countries will be affected in different ways. This will reflect in the economic instability of countries, which could possibly lead to more competition taking place between the top currencies of the world. But why does everyone have to go through all the hassle? Why doesnt everyone simply upgrade their software with something that can free them from these cyber pests? The answer is plain and simple. There is software that is available that can detect and delete these Internet cookies and other sneaky software, but the only hitch is that they have to be constantly monitored just like the software viruses are dealt with. It is basically because of the fact that people do not take these Internet cookies so seriously that they dont even consider implementing software that is required to combat their entry. This is because of the cost of it all. They feel that it is an unnecessary expense to do the same. The fact is that in order to guarantee almost one hundred present protection against any sort of software threat, an organization needs to create a budget so that they can afford and the implement one that is feasible for their work (Glass, B. 2000). Future: Direct payments too, can also be affected due to the interference of hackers on line. This is the reason why it is extremely risky for a person to send his or her passwords or credit card number while they are chatting on the Internet. This is another very risky means of communicating because during this process sensitive information can very easily be picked up. It is one of the easiest software to hack. Organizations that dont have any offices in various parts of the world have gone through a lot of hard ship in this respect. Their only means of communicating with their clients is through programs such as these. If these have to be abandoned then it could mean that a whole lot of people might suffer as a result of the same (Glass, B. 2000). In addition to the transactions and the flow of information that are made through the Internet on a modem or a cable, we can also say that the wireless method of communication is by no means a safe mode of carrying out business these days, in fact, it is more vulnerable than the one that makes use of the cable or modem. The use of the wireless means of conducting business is supposed to be the most efficient and cost effective means of dealing with customers . But this also means that there are numerous outlets at which hackers can have access to the same. According to the latest information, these hackers go about their mischief just by sitting on Park benches or in their cars. They can detect the flow of any valuable information in cyber space and latch onto it in no time. If people were to give up this means of communicating and dealing with their customers then we would experience a sharp decrease in the business taking place. This is a relatively new way that people all over the world are doing business. As it is very easy for them to download anything from anywhere using their laptops. But again, if we have to start using software to combat these security risks, the user of the laptop would have to know how to apply the software, and even then they would not be 100 hundred per cent protected. Another reason why taint hacker software is not a hundred present effective is because there are a large number of technically ignorant people also using the Internet and downloading sensitive information. These people are not technically aware of the features of software such as the firewall, thus making them less effective (Boulton, C. 2001) (Glass, B. 2000). In truth, there is very little that can be done for the purpose of Internet security at present. This is because the anti-hacker and software protection that is developed at the moment is always behind the software that the hackers keep on developing. There seems to be no end to the way that they relentlessly develop the same. No matter what software is developed to combat it all, there is never a one hundredpercent protection against the same. Hackers have all the options and all the angles to aim at different software, and this is the reason for them being able to develop the kind of software that they do and always keep ahead of the anti-hacker software developers. The only real form of protection that an organization can look to is developing a budget. With this, the organization can decide what kind of software protection it can implement. Along with this, the organization also needs to ensure that it keeps on updating this form of Internet security so that the protection that t hey attain is as close as possible to the 100percent mark (Expert Recommends Protection Against Internet Hackers,2001). Conclusion: Though there are risks while constantly searching and accessing information from the Internet, it is obvious that there are ways to avoid trouble and thereby freely carry out ones interests. Certainly, the interests mentioned here refer to the consumer behaviour and the management strategies within the automotive industry. The study of a fictitious company in this paper is also helpful in determining what types of strategies are employed and how beneficial they are or might be for the future. Having also seen the ways in which the privacy of a person or an organization can be devastatingly affected, it is always better to play it safe and make it tough for the hackers and Internet cookies to get passed ones security system. Simple virus protections are all seen as mandatory in this age of electronic financial transaction. One would surely be ready to conduct any kind of program that would save the world from a war that could emerge due to the onset of no privacy as far as electronic financial transaction is concerned. Having said this all, one should not think twice, and do whatever is possible to even salvage the near to 100 % of protection that can help save a lot of lives being affected. In doing so, an organization can be an example to others so that they realize the gravity of the situation and therefore, follow in the same footsteps. It should also be very clear to Internet providers that it is their duty to ensure their customers of the safety and security of personal and sensitive information. It is a law like this that will ensure the tightness of ante against any breach in security. If this is not done, then in the long run we will surely find that there will be a lot of people losing their faith in the Internet, and this will directly affect the pace of business, which will in turn affect the rest of the world. References: Authentication and Encryption software 2000, Expert Recommends Protection Against Internet Hackers, 2001 Web Browser Cookies: Fact and Fiction. About.com 21 Mar. 2000. Annesley, J. 1998. Blank Fictions: Consumerism, Culture, and the Contemporary American Novel. London: Pluto P. Badaracco, J. L. 1997, Defining Moments: When Managers Must Choose between Right and Right. Harvard Business School Publishing Baudrillard, J. 1998, Eng. trans. The consumer society: Myths and structures. London: Sage. Beaven, C. 1997, Theyre Watching You, Esquire,. V 128 n2 p104 Boulton, C. 2001, Developer. Internet Security Systems Moves to Parry Drive-by Hackers Brierly, S. 2002, The Advertising Handbook, Routledge, 27-29. Cromption, R. 1996, Consumption and class analysis. 1996. Cubitt,S. 1990. Innocence and Manipulation: Censorship, Consumerism andFreedom in 1980s Britain. 1990. IN Consumption, Identity and Style.Routledge, New York. p102-118. Dern, D. P. 1997. Footprints and fingerprints in cyber space; the trail you leave behind. Online., v21 n4 p44. July-August, 1997 Dorgan, S., Dowdy, J. 2002, How good management raisesproductivity. The McKinsey Quarterly, 14. Retrieved October 25, 2002,from Infotrac database. Edgell, Stephen, Kevin Hetherington and Alan Warde (ed). ConsumptionMatters. Blackwell Publishers, Cambridge, MA. (1996). P113-134. Etheridge, J. 1984, Defamation V30/n8. p38 Evans, M., OMalley, L., and Patterson, M., 2004, Exploring Direct Customer Relationship Marketing, 2nd edition, London: Thomson,43-44 Fill, C. 1999, Marketing Communications: Contexts, Contents and Strategies, 3rd edition, Prentice Hall Europe, 53-59. Furger, R. 1998, Look Out you are being followed, PC World,. v16 n10 p33. Glass, B. 2000, Keeping your Private Information Private. PC Magazine. Hurley, A. 2001, Diners, Bowling Alleys, and Trailer Parks: Chasingthe American Dream in Postwar Consumer Culture. New York: Basic Books Internet Advertising: Ethics and Etiquette relevancy: 100; (Onli neLibraries and Micro computers): 06-01-1994 Etheridge, j.. Datamation06-01-84 V30/n8. p38 Martinez, M. 2002, Lock Youre your PC 2002 Mayer-Schnberger, V. 1997, The Internet and Privacy Legislation:Cookies for a Treat? West Virginia Journal of Law and Technology,Volume I March 17, 1997 Issue Percy, L., Rossiter, J. R., and Elliot, R., 2001, Strategic Advertising Management, Oxford University Press, 18-28 Pickton, D. and Broderick, A. 2001, Integrated Marketing Communications, Pearson Education/Prentice Hall, 64-67. Rodberg, S. 2001, Bowling Together. The American Prospect. Volume 12, Issue 7. April 23, 2001. . Simon P. 1996, Ethical Business, Management Review, 1996. Slover, P. 1998, WEB `COOKIES ARE HOT ON THE INTERNET Relevancy: 92; (St. Louis Post-Dispatch ); Dallas Morning News 11. 07-22-1998 accessedfrom e-library.com Smith, P. R. 1998, Marketing Communications: An Integrated Approach, 3rd edition, Kogan Page: London, 25-41 Smith, R. 1999, The Cookie Leak Security Hole in H TML Email Messages. 30 Nov. 1999. Smolowe, J. 1997, Sorry Pardner, Time Magazine, June 30,1997.Michael Krantz, Chip off the old block? Time Magazine. Tapp, A. 2000, Principles of Direct and Database Marketing, Pearson, 22-34. Thompson, C. J., Hirschman, E. C. 1995, Understanding thesocialized body: A poststructuralist analysis of consumersself-conceptions, body images, and self-care practices. Journal ofConsumer Research, 22, 139-153. Vallance, E. 1990 Business Ethics at Work Cambridge University Press. Yandi, D. 2001, Creative Marketing Communications, 3rd edition, Kogan Page, 15-21.

Essay about Middle Vs. Modern English in the Canterbury Tales

Middle vs. Modern English in The Canterbury Tales As its name suggests, Middle English is the language that was spoken in the country of England around the 12th to 15th centuries. Middle English became the prominent language in England near the end of the 11th century shortly after the Norman invasion by William the Conqueror in 1066. Unlike Englands preceding language, Old English, Middle English evolved into much more of a written language. There were many writers and educated English scholars who worked to translate Old English texts into the new Middle English language. There were also writers, such as Geoffrey Chaucer, who used the Middle English language to write new works which employed new and creative literary techniques. One†¦show more content†¦However, one work, The Canterbury Tales, shows significant literary influence from many of his contemporaries. Despite the many influences, Chaucer showed his true expertise in how he was able to blend old literary techniques with his own new ideas. Many scholars have pra ised Chaucer for creating characters that the average middle-class English individual could relate to. Many of his tales are about middle-class individuals such as a merchant or a miller. It is for this reason why this work was so significant among the English in the Middle Ages. Chaucer gave middle-class England a scholarly literary work that the average individual could understand. As a result, the work became well-known among the English citizens, which led to the popularizing of Chaucers language. The Canterbury Tales, has withstood the test of time mainly because of the well-known historical influence the work has had on the development of the English language. Today, many individuals continue to read the work and enjoy it for many of the same reasons the individuals of the middle ages enjoyed it. However, many readers of the work today do not realize the historical significance this work has had on the English language as a result of the works translation into modern English. This is why many publications of the work contain both the modern translation as well as the Middle English version. By comparing the two versions, one can see howShow MoreRelated Canterbury Tales Essay - Sexuality in The Wife of Bath and the Pardoner1711 Words   |  7 PagesPardoner In Geoffrey Chaucer’s The Canterbury Tales, an eclectic mix of people gathers together at Tabard Inn to begin a pilgrimage to Canterbury. In the General Prologue, the readers are introduced to each of these characters. Among the pilgrims are the provocative Wife of Bath and the meek Pardoner. These two characters both demonstrate sexuality, in very different ways. Chaucer uses the Wife and the Pardoner to examine sexuality in the medieval period. The Middle Ages were a time of expanding andRead More Contradictions in Chaucers The Canterbury Tales Essay3897 Words   |  16 PagesContradictions in Chaucers The Canterbury Tales There is no question that contradictory values make up a major component of The Canterbury Tales. Fate vs. Fortuna, knowledge vs. experience and love vs. hate all embody Chaucers famous work. These contrasting themes are an integral part of the complexity and sophistication of the book, as they provide for an ironic dichotomy to the creative plot development and undermine the superficial assumptions that might be made. The combination of completelyRead MoreEssay about Common Sense, Ethics, and Dogma in The Wife of Bath3354 Words   |  14 Pages and Dogma in The Wife of Bath In his Canterbury Tales, Geoffrey Chaucer assembles a band of pilgrims who, at the behest of their host, engage in a story-telling contest along their route. The stories told along the way serve a number of purposes, among them to entertain, to instruct, and to enlighten. In addition to the intrinsic value of the tales taken individually, the tales in their telling reveal much about the tellers. The pitting of tales one against another provides a third level ofRead MoreA Picatrix Miscellany52019 Words   |  209 Pages1986). Spanish Abul-Casim Maslama ben Ahmad: Picatrix (El fin del sabio y el mejor de los dos medios para avanzar). Edicià ³n de Marcelino Villegas Editora Nacional. Coleccià ³n  «Biblioteca de visionarios, heterodoxos y marginados ». (Madrid, 1982). English An English translation of the first two books of Picatrix was released in August of 2002 by Ouroboros Press, translated from the Arabic by Hashem Atallah. I hope that by giving this account of its contents, o ther editions and studies of this importantRead MoreVideo Notes29279 Words   |  118 PagesThe Victoria Street Cafà © is the casual dining venue, Yamagen offers Japanese cuisine, and Canterbury Tales is the fine dining outlet. The FB (Food and Beverage) operation also includes the in-room dinning service. The kitchens are modern and complete and chefs are highly skilled and very creative. The Atrium lounge is an open area for relaxing and meeting people, Rumpole’s is modeled after a traditional English pub, and First Edition is a show room. Some guests will be interested in activities

AP vs Araby Free Essays

In this essay I hope to show differences between John Updike’s AP and James Joyce’s Arbay. Some of the things are that both of the authors talk about the same idea of a young boy’s growth for their adolescences. These boys need a lot more experience with the real world this comes with time, age and also experience. We will write a custom essay sample on AP vs Araby or any similar topic only for you Order Now What is it like for Sammy to grow up with his parents and arbay to grow up with his aunt and uncle? In these essays what would you do if you were in the same situation as these boys? How do these boys need to grow up and mature? Or do you think that their actions might be a little overboard Even though John Updikes’s and James Joyce differ in stories they both are talking about the same type of situation two boys that are growing up from their different situations from their adolesonces. This common ground becomes clear through the way both of the authors wrote their essays. In John Updike’s essay Sammy Works for Ap when he saw a group of girls come into the store while he was working right away he judged them on what they were wearing and how they looked not even to stop to think about anything about there personality’s. In James Joyce’s essay the author refers to the girl of his his dreams as Megan’s sister? What is her name does he know anything about her. You can see where these stories are starting to one another to relate to one another. In John Updike’s essay AP Sammy Is telling the story from his perspective witch makes the essay less interesting in my opinion. On the Other hand with James Joyce’s essay Arbay he is a little bit more Experienced and very articulate with his words witch makes the essay more interesting. Sammy from AP has become very aggravated at his job because the customers are very inconsiderate for many different reasons: As he mentions â€Å"She’s one of the these cash register witches† (227). That gave him hell beause he rang up a box of Hiho crackers two times by mistake. Sammy really got aggravated after that incident happened at work I think that really started to get him aggravated at that point he was really starting to think rationally and not in a mature manner. We see the author and main character of Araby as he battles with his adulthood Emotions as he tries to understand his feelings towards Megan’s sister every morning He follows her but hardly speaks to her Still â€Å"her name was like a summons to all my Foolish blood† (227). He is still a boy, since he is too scared to approach her but dealing With adult feelings which he does not understand? His anger is shown at the end of the Story, since the bazaar is closed and there is nothing he can get for her and he says â€Å"he Sees himself as a creature driven and derided by vanity† This again shows the battle of Hormones as he sees his feelings being based on how he can impress Megan’s sister. Both boys are going through growing into adulthood differently in their stories Sammy being at the AP sees his store as the average place where the boring, ugly Average people go the girls he sees come in represent a fantasy of his the better Merchandise that is better than average the main character of Araby also has a fantasy But in his turn to adulthood he tries to buy the girl of his dreams an object Therefore, It’s a subject shown as the boys are growing into adulthood it is frustrating to both Since the boy in Araby is unable to attain anything for the sister, and Sammy sees the Merchandise at AP as average and meaningless anyway Vanity is frustrating because a lot of girls like physical things and gifts from boys and for the boy in Araby he is not able to get this and therefore has failed in being able to impress the girl Sammy sees the AP as not being good enough for the bathing suit girls which maybe why he decides it is not good enough for him either. One thing I want to point out is that in AP we see the difference between omeone in adulthood and someone growing into it While Sammy wishes to see the girls in their bathing suits that come into AP, his manager scolds the girls, telling them they have too little clothing Sammy here represents one side of pre-adulthood, where in his mind the girls are better than the average woman who shop in AP, the ones who are â€Å"house slaves in pin curlers† and â€Å"women with six children and varicose veins mapping their legs† (64). His manager is the other side well into his adulthood who sees the girls as being indecent, and even says something about the next time they will ave to come in â€Å"with their shoulders covered† (64) Sammy is so angered at this he quits which shows the level of emotion in the theme of growing into adulthood His Hormones have gotten the best of his reason and he acts upon his emotions. Although there are definite differences in â€Å"Arabay† and â€Å"AP,† we see the same theme of growing into adulthood in both stories This is not an easy task Both Sammy and the boy from Arabay find themselves frustrated as they go through their thoughts Sammy is concerned with quality which is something he sees little of in the AP, in both his judgment of the AP and women that usually are shopping in it The author of Arabay is also concerned with quality on a different level He hopes to get a good present for his friend’s sister that is the girl he is feeling his adulthood directed on. He is unhappy when he comes to the bazaar, and sees that most of the things are gone and he is unable to provide something to the girl of his dreams that satisfies him. In both stories the boys share a common frustration with their feelings and change in attitudes, which show the inner turmoil of hormones, and their progress to adulthood. How to cite AP vs Araby, Papers

Domestic Violence Essay Thesis Example For Students

Domestic Violence Essay Thesis ?Why ask women when they only need to be told? Why ask women when they hope to be taken?feelings, moods, and attitudes rule a woman, not facts, reason or logic?The acquisition of knowledge or responsibility does not lessen womens need for support, guidance, and control. Quite the contrary.?This attitude justifies the so-called need for men to correct their wives misbehaviour. It perpetuates the idea that women must need a man who can guide, protect and provide for them. These perceptions have been notable throughout history (Re: the rule of thumb) and it has only been in the last few decades in North America where women have been more given rights and freedoms. Yet, physical abuse still exists. The women stay and the men continue their cycle of violence while society quietly waits for the last tragic blow. Domestic violence occurs all over the world. Canada is not immune to this social problem that plagues many developing countries. In the past few months there have been numerous cases of domestic violence leading to murder and suicide in Southern Ontario. The media has shone light on this once private matter and revealed that the problem still exists. Violence against women by their spouses is a life-threatening situation that is not treated seriously by the legal system or by society in general. It often takes a tragedy for corrective action to be taken and stricter laws to be made. On July 24, 2000 an article appeared in the Toronto Star entitled, ?Victim of Acid Attack had been Abducted.? A 27-year-old woman was abducted for several hours one week before her boyfriend (and childs father) splashed her with sulphuric acid in her Scarbourough home and she didnt report the incident to police. Police said the acid burned the womans face and 80 per cent of her body after it ate through her clothes. Nigel Carrington, has been charged with attempted murder, kidnapping, assault, dangerous driving, theft and mischief. In the wake of recent cases of domestic violence that have ended in deaths, McQueen ( a Toronto police officer) made an appeal for the public to be ?vigilant? in reporting incidents at their early stages. ?This case capped it off for me,? McQueen said. ?Here I am finding out about a kidnapping, previous assaults and other things And when do I find out about it? On the day she almost loses her life.?Some women do leave their abusive relationships. Battered women are not always passive victims who merely accept the abuse. They want to stop the violence and protect their children. Sometimes battered women deny or minimize the abuse as a coping strategy to reduce the psychological impact of the abuse. The fact that a battered woman may not leave may reflect the fact that our society has not provided sufficient supports for the victims of violence to be able to leave. A woman often stays because she hopes that her partner will change, and that the battering will stop. When the abuse continues she may well try to leave or get help. She may be threatened with even more violence if she leaves and she knows that her partner is capable of carrying out those threats. Many batterers threaten to get a court order for custody of the children if she leaves. There are many obstacles that a woman faces if she tries to leave. There is a lack of support and practical help (family and friends dont support her or are afraid to get involved) and a lack of information (she becomes isolated and unaware of her options). There is also limited protection options (the justice system cannot guarantee protection for women, and court protection orders are frequently broken). For many battered women, the choice is to stay with the abuser and try to avoid being battered, or to leave and face a life of poverty and uncertainty for herself and her children. There are other reasons why women choose to stay such as: fear of not being believed, feels as if she has created the problem and that she is the one who should change her behaviour. She is unable to escape her abusers control (including finances) and does not have another source of income. .u464cac8c6b603783e57d7384deedcbc0 , .u464cac8c6b603783e57d7384deedcbc0 .postImageUrl , .u464cac8c6b603783e57d7384deedcbc0 .centered-text-area { min-height: 80px; position: relative; } .u464cac8c6b603783e57d7384deedcbc0 , .u464cac8c6b603783e57d7384deedcbc0:hover , .u464cac8c6b603783e57d7384deedcbc0:visited , .u464cac8c6b603783e57d7384deedcbc0:active { border:0!important; } .u464cac8c6b603783e57d7384deedcbc0 .clearfix:after { content: ""; display: table; clear: both; } .u464cac8c6b603783e57d7384deedcbc0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u464cac8c6b603783e57d7384deedcbc0:active , .u464cac8c6b603783e57d7384deedcbc0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u464cac8c6b603783e57d7384deedcbc0 .centered-text-area { width: 100%; position: relative ; } .u464cac8c6b603783e57d7384deedcbc0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u464cac8c6b603783e57d7384deedcbc0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u464cac8c6b603783e57d7384deedcbc0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u464cac8c6b603783e57d7384deedcbc0:hover .ctaButton { background-color: #34495E!important; } .u464cac8c6b603783e57d7384deedcbc0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u464cac8c6b603783e57d7384deedcbc0 .u464cac8c6b603783e57d7384deedcbc0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u464cac8c6b603783e57d7384deedcbc0:after { content: ""; display: block; clear: both; } READ: Hate crimes Essay She may lack educational qualifications and/or employment skills and has grown up watching her mother being abused. She may also believe that religious faith and doctrine (rules against divorce) prevent her from leaving. She is depressed and constantly under high stress, has lowered self-esteem, and feels powerless and lacking in control over her life. Another reason is that she needs to be loved and feels that if she leaves she wont be able to find a better man. All of the aforementioned factors contribute to a womans decision to say or leave an abusive relationship.A man who is a batterer must feel dominant in the relationship and in order to gain this dominance he has to exert verbal, physical, emotional, environmental and social abuse to remain in control. There are many theories about the psychological causes of battering, ranging from alcohol abuse, stress, poor anger management, and an abusive childhood. However, social conditions encourage violence against women: such conditions include traditional sex roles that teach men to dominate, and women to submit. Another social condition that promotes battering is our societys use of hierarchies, with the belief that every group, family or relationship should have one person in charge, and that person has the right to use force to ensure their power and control over others. Abusers usually have the following personality characteristics: they were abused as children, feel insecure, have poor verbal communication, need to dominate, dual personality, lack of assertiveness, adherence to traditional sex-role model, dependency needs, and contradictory traits. Abuse may be correlated with the following factors but it is not caused by the use of alcohol or other drugs, anger, stress, something the woman said or did, or relationship problems. The three main reasons why men abuse their wives are because: they choose to, it works and they get away with it. If there are no negative consequences such as police arresting and filing charges, and then the message is that violence is acceptable. Abusers have learned to be abusive by watching others in the family and society; abusers have found that it is an effective way of establishing or regaining control. Society must help to stop domestic violence. The cycle of violence perpetuates with every generation causing one to believe that domestic abuse has been around since time immemorial. The government must ensure the safety and protection of assaulted women and their children. The community should support women who want to leave abusive relationships. Money should be put into outreach programs, shelters, legal aid, victim advocacy, diversion projects, and counselling to help the victims of domestic violence. However, the real problem lies with how society is raising its boys and girls. Society has to rethink its attitude toward women and teach children what is acceptable behaviour and what is not. Little boys cannot be taught that it is alright for them to hit another person and girls must be taught with confidence to refuse to be treated in that manner. If education is not of paramount importance to society to prevent future domestic violence then hospitals and courtrooms will continue to be inundated with cases of abuse. After all, the rule of thumb was not too long ago the norm.